| U.S. CITIZEN TRAVEL TO INTERNATIONAL REGIONS (2018) ( % ) | ||
|---|---|---|
| Rank | Regions | Market share % |
| 1 | North America * | 54.6 |
| 2 | Europe | 19.9 |
| 3 | Caribbean | 9.4 |
| 4 | Asia | 6.5 |
| 5 | Central America | 3.5 |
| 6 | South America | 2.1 |
| 7 | Middle East | 2.6 |
| 8 | Oceania | 0.9 |
| 9 | Africa | 0.5 |
| * DETAILS for NORTH AMERICA (2018) | ||
|---|---|---|
| Rank | Countries | Market share in North America |
| 1 | Mexico | 38.1 |
| 2 | Canada | 16.5 |
| Total | 54.6 | |
| U.S. TRAVELERS TO EUROPE MAIN PURPOSE OF TRIP 2018 ( % ) | ||
|---|---|---|
| 1 | Vacation/Holiday | 61.6 |
| 2 | Visit Friends/Relatives | 20.9 |
| 3 | Business | 7.8 |
| 4 | Education | 4.5 |
| 5 | Convention/Conference/Trade Show | 3.1 |
| 6 | Religion/Pilgrimage | 1.3 |
| 7 | Health Treatment | 0.3 |
| 8 | Other | 0.6 |
| U.S. TRAVELERS TO ASIA MAIN PURPOSE OF TRIP 2018 ( % ) | ||
|---|---|---|
| 1 | Visit Friends/Relatives | 42.4 |
| 2 | Vacation/Holiday | 36.4 |
| 3 | Business | 13 |
| 4 | Education | 3.1 |
| 5 | Convention/Conference/Trade Show | 2.7 |
| 6 | Religion/Pilgrimage | 0.9 |
| 7 | Health Treatment | 0.4 |
| 8 | Other | 1.1 |
| U.S. TRAVELERS TO EUROPE Information Sources Used for Trip Planning Multiple responses | ||
|---|---|---|
| 1 | Airline | 52.9 |
| 2 | Online Travel Agency | 32.5 |
| 3 | Personal Recommendation | 23.6 |
| 4 | Travel Agency Office | 13 |
| 5 | Tour Operator/Travel Club | 12.1 |
| 6 | Travel Guides | 10 |
| 7 | Corporate Travel Department | 8.2 |
| 8 | National/State/City Travel Office | 3.5 |
| 9 | Other | 5.2 |
| U.S. TRAVELERS TO ASIA Information Sources Used for Trip Planning Multiple responses | ||
|---|---|---|
| 1 | Airline | 52.6 |
| 2 | Online Travel Agency | 33.8 |
| 3 | Personal Recommendation | 21.3 |
| 4 | Travel Agency Office | 15.2 |
| 5 | Tour Operator/Travel Club | 5 |
| 6 | Corporate Travel Department | 11.2 |
| 7 | Travel Guides | 6.5 |
| 8 | National/State/City Travel Office | 3.8 |
| 9 | Other | 4.5 |
Other travel data and stats 
